Audience research

Action film- one of the most popular genres of film, there is a wide variety of people from all classes, age ranges and backgrounds who would enjoy the action genre. The core target audience for an action film would be young males as they are most susceptible to the appeal of violence, car chase, guns, fight scenes, and quick paced editing. Usually men would go see action films with other men as they usually have a very masculine themed story-line, you could argue that the James Bond films are an exception as they have developed over time to be accepted by both genders. Films such as fast and furious are predominantly aimed at men as the stereotypes conformed to appeal more to the violence initiated men. Usually the middle class see the action genre more as they have money left over in order to fill their media palette and they may also have more spare time, for example working class people may work more. Another reason why the majority of people who watch action films are male is because the main character of the film is usually male, this means that a male audience can relate far more to the character at hand.

Thriller films are different compared with action films, they are aimed more at both genders rather than just men and promote a sense of excitement, thrilling, tense, nerve wracking, intriguing and interesting entertainment. however the different sub genres make it difficult to nail down what specific thriller we are looking for, the action thriller films would definitely appeal more to a male dominated audience with violence and guns etc. Target audiences expect to be thrilled out of their seats by what they are about to see, if the film does not achieve this then the film will probably not be successful unless it has a very specific name to the series which is loved by many, e.g. James Bond for action films. The characters in thriller films usually need to be relate-able to the target audience and therefore have a very distinctive story-line which the audience can relate to in a way where they believe they are the character on the screen.