The sort of title which we are looking to have for our film needs to be simplistic and needs to stick in the audiences memory. We used Broadway as a font because it is very basic and over emphasizes the shape of the letters involved, the simple design of the logo conforms to the stereotypes of the action/thriller film, The films in this genre usually have a simple title so it doesn't take the audiences attention away from the content of the trailer, films such as inception use really plain designs just so the name can come up but it won't take anymore time then is needed in the TV advertisement time.
This is essential for a production company because it is their budget which they have to dip into in order to advertise their film to a wider audience, this will help them to achieve a more loyal audience as well as an idea of what age range and gender prefer the film, for example when looking for an age range they can decide who would be the most likely to watch the film based off of a trailer and then they need to aim for that rating, e.g. action films are usually a 15 as they appeal to an older audience especially with films such as die hard, fast and furious etc.
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