Trailer with annotations
Final Poster for the trailer Final Magazine for the trailer
how the 3 texts complement each other in advertising your film and appealing to your target audience
Trailer
The trailer compliments the other two texts really well, normally peoples attention in this case the potential audience is caught by the poster or magazine cover whether that be a split second eye catching image on public transport or in a famous magazine company e.g. TotalFilm. Therefore the people who usually view the trailer already have an idea of the contents through extra reading, this is usually how fan bases start. However with the dawn of social media it has become much more common for the trailer to be observed first rather than a poster, nowadays it is as simple as sharing the trailer on Facebook where all your friends will be able to see it. This is especially useful when trying to find a large audience base for the film. It is usually the case that film makers try to gain the attention of the audience without giving too much of the story away, our trailer is very effective in doing this, both the poster and magazine help highlight what the film is about through the use of a select few images. These images especially of the guns help to establish our film as a standout action/thriller film, the guns being the giveaway and helping us stick to the typical conventions of the genre. The trailer will appeal to our selected target audience (15+ boys) because it has a lot of usual conventions of both action and thriller films, the constant presence of guns along with the exotic locations and the odd chase scene help us to keep the attention of the audience throughout the length of the trailer. The name Syndicate is what we want to stay in the heads of the audience after they have watched the trailer, the last shot being our animated title sequence, this helps us complement the other two texts as the audience would constantly be on the lookout for the name subconsciously, therefore in a busy environment if their eyes catch the title clearly shown on the poster and magazine their interest would be peaked and it would serve as a constant reminder of the film coming out therefore increasing the efficiency of the advertising campaign.Poster
The poster is very effective in complementing the other two texts, not only is it very distinctive in look but it also possesses all the information needed in order to create a successful advertising campaign. The use of the title is symbolic of all movie genre's not just the action/thriller genres with the big bold title trying to catch the attention of whoever it can.The review system is also very effective in increasing the efficiency of the advertising campaign, with glamorous reviews from a lot of well respected businesses. In our poster we tried to use the most well known reviewing companies in regards to film, this way it would catch the eyes of the audience, especially if specific people look for reviews from specific companies e.g. IGN who can alter their decision on whether they go out of their way to watch the film. The fact that most of the poster is black but yet the actors and production and distributing company logo aren't is symbolic of most movie posters as they are crucial aspects which can gather the attention of audience viewers. The actors involved can be a major influence when film makers try to attract an audience, for example Leonardo DiCaprio in the Revanent where just the name can gather a cult following. For us the names are clearly presented at the top with the slogan "from the acclaimed visionaries of the Summoning and Vindictive" therefore catching the audiences attention especially those who enjoyed the original films. The production and distributing company logo's are also really important in selling the product at the advertising stage, the need for them to be clear is imperative as it can grab audience members straight away. Prime examples of this are companies such as Disney and Pixar who have a mass following every-time a new film comes out as they have such a loyal fan base. The poster establishes the genre of the film very simply through the use of guns with the two main characters with the smaller hand held weapon of the main protagonist as well him being in the middle whereas the antagonist is shown with the much larger gun and behind the main character to show how he is an essential part of the plot. The fact that only Conor's eyes are shown is essential with the idea of the action/thriller genre as his character is supposed to be secretive and his identity a mystery.
Magazine
The final magazine compliments the other two texts very efficiently as it is an overview of the entire plot as exhibited in the trailer as well as being the less detailed version of the poster. The reason for this is because usually where magazines are concerned the main image as shown above are on the front page as its big eye catching news which will gathering the most amount of audience to view the magazine. Therefore any crucial information about the films release, whose in the film and behind the scenes aspects are further on in the magazine therefore encouraging the purchase of the entire magazine based purely on the front cover. Our own magazine company was AbsoulteFilm as an alternative to TotalFilm, we did a similar logo with the red letters of film displayed massively in order to gather more of a relevant audience (those who are interested in film). The absolute being the hint that our magazine company only discusses film.When advertising a new release in a magazine it is very important that it makes the front page, other productions simply only get a slight notice with just the title and a page number for within the magazine being present. For us the film is presented on the front page with a picture which highlights the two main most significant characters who could have a massive influence on the advertising campaign. We also included the slight backdrop of London as a slight hint to the main setting of the film, this is important as the significant landmarks are clearly established in the trailer therefore to add a slight hint in the magazine cover is imperative. We decided to use very well known movies on the front cover of our magazine as it shows how our film is the most highly anticipated film of the year in front of all the big names even Mad Max Fury Road and Disney's release of Star Wars. We used the idea of an Oscars nominations to show how good our film is, in reality mad max had 10 nominations and star wars 8 so if our film was on the front you would expect at least 10 nominations and stiff competition from the Revanent for the best action/thriller film. We used the slogan "thriller of the year" to help gain the audiences attention, it is quite usual for movies to use specific comments from well established companies in order to show authenticity for the final product, we chose thriller of the year as it shows the truly prestigious nature of the production. We also used "the action continues inside" as it helps promote the advertising campaign as well as prompting sales of the specific magazine.Once again it was very important that we establish the magazine as the action thriller genre as that is what we are marketing the movie as, the use of guns once again highlight the audience we are looking for (15+ boys) as sometimes it can be generalized that men like action films more as they are less freaked out by gore.However there is less of a depiction of gore for that exact reason, despite the fact that we are appealing to boys with the action elemtents we don't want woman to not want to come especially seeing it is the thriller of the year. There is a massive marketing aspect behind film magazines, usually it is more likely woman who buy reviews of movies as they are more likely to buy magazines in general unless they are someone working in the media industry. Therefore it is very important that the magazine cover appeals to bot genders in order to get the biggest audience to view the film as possible.
No comments:
Post a Comment