Friday 11 September 2015

Movie trailer analysis-Star wars episode 7


As with all the other films I've analyzed the star wars trailers starts off with all the correct authentication to prove that the movie is rated correctly, through filmratings.com and the MPAA.com. The first part of the trailer open up with a sort of ominous tension in the background as the Lucasfilm logo comes up, people who are a fan of the original film would straight away see the significance of the distributor as it the same company as the original meaning they will be able to gain a target audience gathered through decades of fans of the movies.

The establishing shot we first get is of the desert with the shot panning to the right to show the vast expansiveness of this almost uninhabitable domain. We get treated to a shot of a man on a speeder accelerating past the imperial destroyer which has crashed and been swallowed by the land around it. This is significant because in the 4th, 5th and 6th films the imperial star destroyer was seen as a massive sign of the empire's strength, the fact that it has crashed may be referring to the state of the empire after the last film with rebel factions uprising everywhere.
In this scene we also have one of the most iconic theme tunes ever made which almost everyone who access to a TV, computer or any other form of entertainment system. The song really does stick with the audience as it truly brings people back to their childhood when they first watched the series of films.

The first bit or narration we hear is from a character which fans of the original can pick up straight away, this character being Luke Skywalker, the fact that he says "the force is strong in my family" makes us think back to the original plots and gets the audience to think how this film can build on from the last ones.

We are then treated to a close up on one of the most significant characters from the original trio of films, this is accompanied by the quite distant breaths and one of the most recognizable noises in movie history. He then carries on speaking giving the audience clues as to who his real identity is, he references both his father whilst showing Darth Vader's mask and then shows a shoulder down shot of his sister but with the attention solely on the lightsaber giving it prevalence over the lady in the shot.

We then get a bit of advertising so people know when its coming out by saying "this Christmas", this is good because it means the audience know when the film is coming out.

We are then treated to a bit of computer generated imagery (CGI) when the jetfighters fly by the camera, after this it zooms in on the main character to give us a close up of his facial features, this sort of prevalence makes us think that this character is essential to the plot of the film and maybe could be from the original. We then get an action shot of a lightsaber wielding character who slices it through the camera, this makes us think that the character is a bad guy as he seems to be swinging at another character possibly to kill. Then we have a close up of the same evil character pushing his hand into the camera as the screen gets darker to add emphasis on the scene. We then get a mixture of different shots to show the empire at its so called best, the reason for this is to make it look like an unstoppable force. We then get a close up of another main character to establish the character into the trailer.

After this we are treated to a CGI spaceship chase with the millennium falcon which is also a very well known prop from the original. People in the audience can relate tho this because they know the significance one star-fighter can have in the world. Audience members are then treated to a shot right at the end of Harrison Ford (Han Solo from the original) being shown, this must be a big selling point as the character is recognizable along with his friend Chewbacca they make a famous film duo. Until finally we get the title of the film come up to make sure the audience knows the name of then the film and then the last shot we get says that the film is coming out in December so fans can look forward to it.

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