The trailer starts off with a long shot of an old pirate ship sailing upon the ocean with the sunset behind it, this shot is significant because it shows to us that the sunset means something in the film , the ship the same as it shown first given it prevalence in the overall grand scheme of the movie. As the camera gets closer to the ship we hear a little girls singing voice singing about pirates in a very innocent fashion.
The shot of the Disney logo is significant because Disney have power all over the world to influence people in more ways than one especially when it comes to movies where they top box offices time and time again, it has gotten to the point where no one wants to release a film at the same time as Disney because they will get nowhere near the top of the box office. Disney have become so powerful in the global market that even adults want to watch the films they are producing at the moment especially with the success of films such as Frozen, tangled and Brave. It also shows Jerry Bruckheimer films which is good because he also produced the original films in the series.
We have a close up of a compass proving to the audience how significant it can be in this film, the fact that the compass is spinning round in a circular fashion is strange to the audience as compasses usually tell us exactly what way we have to go, the fact that it is spinning helps us to realize that something is amiss.
We have a series of close ups of characters who were significant to the plot in the first two films from the from main back up role to main antagonist from the first film to a long shot of all the significant crew members from the first films.The next shot of the ice automatically suggest to us that they are in a cold wasteland probably near the north pole or Antarctica. The cold can be emphasized by the fact that Kiera Knightly is in the back covered in a warm woolly coat not moving suggesting she is feeling frozen.
The shot of the ship upside down is significant because it denies the rules of physics where gravity is applied, from what we see the ship is upside down in water possibly meaning that it is sinking however when you consider that ships sink fast when submerged it leaves a major plot hole unexposed.
We have a narration telling us all about "worlds end" of course this is referring to the title of the film, the picture used is made by CGI to show the theory about the end of the world back around the time the film was set. Back then sailors believed that if you were to go out of sight from the nearest land you would fall off the world into an endless abyss, of course this proved to be untrue and eventually the world was hypothesized to be round rather than a flat landscape where the end of the world was the see able borders.
We then get a dramatic zoom in on the main protagonist to show him in a sort of predicament where he is all alone, "the next scene he says "did nobody come to save me just because they missed me" this refers to the story's plot as he has obviously got lost and relied on his crew to come save him. The fact that the monkey is the only one to put his hand up to the question is to show that the film has a bit of comedy about it rather than just action based at kids 12 and above or adults who enjoy a well planned film.
We get a second bit of narration who refers to the end of pirates, the audience can therefore infer from this that there is something driving the pirates out of the water away from their normal ways of plundering and stealing yet to revealed to us. We then hear the main protagonist say that four of his crew tried to kill him and one succeeded followed by a close up of Keira Knightly's face to show us that she is guilty for whatever reason for his death.
They talk about enemies uniting which of course doesn't usually happen unless they have a strategic target which they share in this case it could be all of the pirates or just our protagonist in general as he was supposed to be dead. They talk about pirate lords which of course is a new concept in general and then chooses to zoom in on a few of them to emphasize their point about all corners of the world.
We hear the main antagonist say about extinction but yet none of the pirates seem willing to accept it, the long shot of the ships facing of against eachother with the whirlpool in the middle is significant because whirlpools are part of ancient folklore considering people back then believed the kraken lay at the bottom of it.
We then finally have the shots start to speed up showing all the action it can fit in as well as a bit of comedy where the proposal is concerned to end on a dramatic note with the final fight between main protagonist and one of the main antagonist's, after showing all of the actors names in an order more suitable to their parts in the plot it shows more quick shots ranging in length, distance and height until it gets to the climax where it displays the title at the end.
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